The Glow of Stars 2024: Unpacking Iconic Beauty Trends from Netizens' Choice K-Pop Idols

Every year-end always brings a magical sense of reflection. As the last page of the calendar is about to be turned, there’s a moment to look back at the moments, music, and of course, the icons that colored our days. In the global entertainment sphere, nothing shines brighter than the Hallyu wave, and 2024 once again became a spectacular stage for K-Pop idols.

They are not just singers or dancers; they are trend architects, sources of lifestyle inspiration, and living canvases for beauty innovations. Recently, a prominent online forum in South Korea witnessed thousands of netizens gather to crown those who shone brightest. This wasn’t just a poll; it was a reflection of the pulse of contemporary pop culture. Who are they, and what beauty lessons can we learn from their charm?

The Stage of Stars: Here Are The Most Popular K-Pop Idols of 2024

From thousands of discussions and votes, four names emerged as the peak representatives of popularity this year. Each name brings a unique story, aesthetic, and inspiration. Let’s break them down one by one, not just as a list, but as a source of inspiration for our personal style.

NewJeans: A Symphony of Natural Style That Redefines Beauty

If there’s one name that successfully captured the essence of Y2K nostalgia and wrapped it in contemporary freshness, it’s NewJeans. Voted as the most popular girl group, they are more than just a group; they are a vibe. Their easy-listening music perfectly blends with a visual aesthetic that feels honest and authentic, as if peeking into a friend’s diary.

Style Inspiration from NewJeans:

• Natural Straight Hair: Forget complicated hairstyles for a moment. NewJeans repopularized the beauty of long, black, straight, healthy, and shiny hair. The key lies in the health of the hair itself. Focus on deep treatments like regular hair masks and hair serums to achieve a stunning natural shine without much styling effort.
• “Clean Girl” Makeup: Their aesthetic is the pinnacle of the “makeup-no-makeup” trend. Healthy-looking skin, a touch of natural blush on the cheeks, neatly brushed eyebrows, and moisturized lips with a hint of clear lip gloss. This is a reminder that true beauty radiates from well-cared-for skin.

Seventeen: Collective Energy and the Charms of a Polished Gentleman

For the boy group category, Seventeen proved that consistency, hard work, and collective charm are the winning formula. Known for their legendary stage synchronization and never-ending energy, they also showcase a mature and classy style evolution.

Style Inspiration from Seventeen:

• Immaculate Grooming: The members of Seventeen show that modern men are not afraid to take care of themselves. From clean facial skin to well-styled hair—whether it’s a dynamic textured crop or soft curtain bangs—they are proof that grooming is a part of self-expression.
• Harmony in Individuality: Although often appearing in coordinated outfits, each member still showcases their individual character. This is a valuable lesson: we can follow trends, but it’s the personal touch that makes a style truly our own.

Individual Spotlights: Personal Charms That Captivate the World

Beyond the power of groups, there are individuals whose shine is so strong that they can stand on their own. They are trendsetters whose every appearance is eagerly awaited and becomes a topic of discussion.

Jang Wonyoung: The ‘It Girl’ with Fairy Tale-like Charm

Voted as the most popular female idol, Jang Wonyoung of IVE is the walking definition of the word “viral.” Every strand of her hair, swipe of lipstick, and pose sets a new standard for many fans. The “Wonyoungism” phenomenon is no longer just a trend, but a mindset about loving and celebrating oneself to the fullest.

Beauty Inspiration from Jang Wonyoung:

• Glassy & Plumpy Lips: Wonyoung is the queen of glossy lips. She repopularized the use of lip tint followed by a thick layer of lip gloss to create the effect of healthy, full, and adorable lips. The key is to choose bright colors like pink or coral.
• Sparkling Eye Makeup: Her eyes always look vibrant thanks to the use of shimmer and glitter on the center of the eyelids and inner corners of the eyes. This technique, coupled with aegyo-sal (making the under-eye bags more prominent), creates the illusion of bigger and more expressive eyes.

Jungkook: The ‘Golden Maknae’ Who Became a Global Icon

From the youngest member of BTS to a record-breaking global soloist, Jungkook’s journey is a masterclass in evolution. Chosen as the most popular male idol, his charm lies in his duality: powerful charisma on stage and genuine gentleness off stage. His style also reflects this journey.

Style Inspiration from Jungkook:

• Textured and Voluminous Hair: Jungkook often experiments with long, voluminous, and naturally wavy hairstyles. This look gives a relaxed yet cool impression. To emulate it, use volume-boosting products at the hair roots and let hair air dry naturally for a more authentic texture.
• Courage to Express: Through his tattoos and piercings, Jungkook shows that style is about authentic self-expression. This is a powerful message that we don’t need to be afraid to show who we are, even through small details in our appearance.

Conclusion: Inspiration is Not Just Imitation

This list of most popular idols is more than just a ranking. It is a portrait of trends, a reflection of aspirations, and a rich catalog of beauty inspiration. From NewJeans’ naturalism, Seventeen’s neatness, Jang Wonyoung’s glamorous charm, to Jungkook’s authenticity, there is one common thread: beauty is about celebrating one’s unique self.

Instead of merely imitating, let’s grasp the essence of their styles. Perhaps you’re inspired to take better care of your hair’s health like NewJeans, or dare to try Wonyoung’s glossy lip look. Ultimately, these stars ignite a spark, but you hold the brush to paint your own canvas of beauty.

So, whose style has inspired you the most in 2024? Share in the comments section!